12/19/2023 0 Comments George lakoff blog![]() ![]() Moral Politics is on it's third edition (ISBN-13: 978-0226411293), published in time for the 2016 election. ![]() It is slightly more than one hundred pages that recaps the large ideas Lakoff had written about in his role as cognitive scientist, in a book called Moral Politics: How Liberals and Conservatives Think, first published in 1996 by the University of Chicago Press. ![]() This slim handbook subtitled “Know Your Values and Frame the Debate: The Essential Guide for Progressives” was originally published in 2004. Read it, take action-and help take America back. Lakoff’s years of research and work with leading activists and policy makers have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people support policies which align with their values and identities, but which often run counter to their best interests.ĭon't Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.Īuthor George Lakoff explains how conservatives think, and how to counter their arguments. ![]()
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